Unless you’ve been living on a rock, you probably heard of the feud. With the new update, Apple stood its ground, demanding apps to “ask permission first” before tracking users. Facebook shook its head, saying “personalized ads and user privacy can coexist''. At the heart of all this, advertisers have divided opinions, too. Some believe this IOS 14.5 update will kill Facebook ads. Others say don’t freak out, with the Facebook conversion API. What’s really going on?