It’s never too early to prepare for the holiday season as an E-commerce business and this 2021 holiday surge especially is primed to be one of the busiest seasons ever. Shoppers are on the go, they are more discerning. They have longer wishlists and they have more places to shop. So it makes it even more competitive for online merchants. Getting customers to shop would not be a problem for retailers during the holiday time but how to nurture one-time buyers from this period, increase their lifetime values and get them to be advocates for stores should be focused on.
Here are a few tips to help you proactively manage your store’s post-purchase flow over the holiday season to build stronger bonds with your existing and new customers.