How FeedNexa Google Shopping Feed works

• Waterfall Sync happens by default, as scheduled

The Sync Flow of Product data changes happen in this direction: Changes in Shopify → Changes in app → Changes in Google Merchant product data

This means the main source of truth is in your Shopify product tab. Changes in Shopify's product data fields and inventory changes will be reflected in in-app product data, hence Google Merchant item listing data.

• Sync back to Shopify is optional

The good news: You can choose whether to sync changes in-app back to your Shopify or not

Use case: You want a different title, description, or image optimized for Google while keeping your Shopify data uniquely tailored to the storefront.