TikTok is quickly becoming one of the most powerful platforms for eCommerce advertising. However, knowing how to run TikTok ad campaigns effectively is quite a challenge; setting up the campaign in TikTok Ads Manager always feels time-consuming and complicated, especially when choosing between Manual Campaigns and Smart+ Campaigns.

That's why the new TikTok Ad Creation feature in Omega TikTok Pixels is here to save the day. It simplifies the process, making it easier for merchants to get started and scale their ads effectively.

When launching TikTok Conversion Ads, one important question comes up: should you go with Smart or Manual campaigns? Each option affects your ad performance, budget usage, and return on investment in different ways. While TikTok Smart Campaign offers automation and ease, Manual Campaigns give you more control and flexibility.

Want to create a brand that grabs attention in less than a second? Let's explore the key steps to build your Shopify brand's identity.

Entrepreneurship has long been a path to economic independence and wealth creation, yet many Black entrepreneurs face systemic barriers that limit their opportunities. To address these challenges, Shopify, in collaboration with Operation HOPE, launched the One Million Black Businesses (1MBB) Initiative. This groundbreaking program empowers Black entrepreneurs by providing them with essential tools, educational resources, and mentorship to succeed in the digital marketplace.

Have you noticed how some online stores catch your eye right away while others just blend into the digital world? The magic often comes down to their names. Finding the perfect Shopify store name can make your business soar or sink.