If the IOS 14 has been spinning your head around almost to the point of quitting, there is something that you’d hate yourself later because you didn’t pay enough attention to it. It’s Aggregated Event Measurement. Do it right, you’ll stay on top of the tracking game despite the IOS axe in your back. And not to worry, this article will keep the jargon to the minimum. Let’s go!

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Have you ever scratched your heads trying to understand why Facebook could be so stingy on reporting your actual sales? Think you got 5 hard-earned sales today but Facebook only reports 2?

And how about a time when you don’t spend a thing on a day, or campaigns have been turned off, but you see sales reported to it? Was it a ghost doing that?

This article will investigate it in simple terms, but detailed enough to inform your next action.

The BFCM’ 22 is coming close, don’t have a shot in the dark on a tight Facebook ad budget.

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So you have heard about Conversion API, for like the hundredth time. They say you need it, but it's never crystal clear as to why that is so.

Is Conversion API the ultimate fix for the IOS 14 world? Does it have the ability to improve your ad performance and optimize cost? Or does it just help with better reporting?

Read on the find answers to burning questions once and for all.

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When you're just starting out, everything demands attention. Doing audience research, product research, making killer ad copies, and spying on others' ads, you name it.

When it comes to tracking, especially the nitty-gritty details of the tech, not everyone has the time to care. But folks can't neglect the quality of the data they share with Facebook either.

Read on to find out why, despite your jam-packed schedule, you should carve out some time to take care of the data you send to Facebook via the pixel.

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As Facebook and Apple are combating the user's privacy war, all tracking events related to Pixel have been messed up. Some of the event data is probably missing and blocked from IOS devices, which counts  26.46% of all mobile devices and 42.24% of all operating systems (1). That is a huge gap in the data analysis if advertisers want to run marketing campaigns and optimize later. So Facebook has developed the Conversion API for tracking conversion more precisely on Apple devices. It enables the servers side of your websites/e-commerce stores to send the data for tracking.

From time to time, advertisers will see some errors related to CAPI events reported under the Diagnostics tab of your pixels. Sometimes these errors are false positives or can be ignored. Here are the most common errors, which you can encounter when using the Conversion API event.

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Unless you’ve been living on a rock, you probably heard of the feud. With the new update, Apple stood its ground, demanding apps to “ask permission first” before tracking users. Facebook shook its head, saying “personalized ads and user privacy can coexist''. At the heart of all this, advertisers have divided opinions, too. Some believe this IOS 14.5 update will kill Facebook ads. Others say don’t freak out, with the Facebook conversion API. What’s really going on?

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