Chat commerce history goes back a little over 20 years and is founded at the convergence of mobile phones and the internet. That convergence is now seamless, so it’s easy to forget that less than 25 years ago, phones and the internet were two very different worlds. Phones were for talking and texting, and the internet was for browsing and commerce. Phones and computers weren’t connected and didn’t interoperate. 

And then everything changed.

As e-commerce businesses globally are getting ready for the holiday season, one trend is shaking up the online shopping scene. Social commerce looks set to make an impact on e-commerce sales this season.

Facebook Messenger is actively used by more than 1.5 billion people and there are 60 million messages sent between them and businesses every single day. With the staggering mentioned figures, though it’s free, Facebook Messenger could explode your sales if being utilized in a proper manner.
Besides being a communication channel, Facebook Messenger can be an effective tool to build your own sale funnel. That brilliant idea can happen because every business can build its own audience by collecting subscribers on Messenger once they purchase a product and opt-in with the Messenger chatbox. Moreover, user profiles can give merchants some lines to the portraits of potential customers. Let's take a look into this new term: Messenger funnel.

Have you ever used email marketing, chat marketing, or both of them to recover abandoned carts? And which sector will have the most revenue in 2021 to win back? Let’s look at some statistics to see the pros and cons of abandoned cart campaigns.

Owning a Shopify store and starting to use the Facebook chat plugin on your store, you may encounter some cases where the Messenger icon does not appear or does not work on your website. This article will show you some of the common issues and how to resolve them.