Text messaging has become a powerful tool for businesses looking to connect with their customers quickly and effectively. With an open rate of 98%, SMS provides a unique opportunity for businesses to reach their audience directly, and see a significant return on investment (ROI).
Let's look closer at the secret of the incredibly high return on investment of SMS texting.
SMS marketing offers a return on investment (ROI) that is difficult to replicate with similar digital marketing tools. In the same way that a cost-benefit analysis determines if the cost is worth the benefit, ROIs determine how your marketing investments are paying off.
There is a surge in SMS marketing in 2021, and for good reason, that old method of marketing can bring your campaign higher ROAS ( up to 500%). As the number of mobile devices increases, the potential of this channel should not be underestimated.
