Selling jewelry on Shopify is one of the trendiest ways for brands to expand businesses online. Here, I'll talk about the best jewelry stores on Shopify, these are those stores that thrive through product offers, quality strategy, and customer experience. Let's get down and seek motivation for your store!
Why Choose Shopify for Your Jewelry Store?
User-Friendly Platform
A beginner can set up an online jewelry store without any hassle. With the most user-friendly settings for carrying out tasks such as adding products, setting prices, or managing inventory in the intuitive dashboard and with the further benefit of step-by-step guides and 24/7 support, you get everything you need right outside the box.
The already built templates within Shopify are really elaborate and appropriate for jewel stores. To create an amazing, extravagant shopping experience, influencing photography displays, they are optimized for presenting high-quality pictures showing the glamour and luxury within your products.
Customization and Design Flexibility
High-resolution images and features like zoom-in and 360° views on Shopify ensure your jewelry is showcased in stunning detail, giving customers a clear look at your designs.
Shopify’s flexible design tools allow you to customize layouts, fonts, and colors to perfectly match your brand, creating an elegant and memorable shopping experience.
Advanced eCommerce Features
SSL certificates and PCI compliance on Shopify safeguard customer data and transactions, providing a secure checkout process that instills trust for high-value jewelry purchases.
Shopify supports various payment gateways, including Stripe and PayPal, enabling you to offer diverse payment options. This enhances transaction ease and broadens accessibility for customers worldwide.
Success Stories: Shopify Jewelry Store Examples
Explore these thriving Shopify jewelry stores that have perfected their eCommerce strategies. The information below is based on data from SimilarWeb:
1. Mejuri
Redefining fine jewelry with its “everyday luxury” concept, Mejuri has become a pioneer in making high-quality pieces accessible to modern shoppers. Their direct-to-consumer approach cuts traditional markups, offering affordable yet premium designs.
With a strong emphasis on influencer partnerships and sustainable practices, they’ve built a loyal community of customers who value style and ethics.
- Estimated 2023 Revenue: $150 million
- Monthly Website Visits: 1.5 million
- Number of Products: 500+
2. Missoma
Blending contemporary styles with timeless elegance, Missoma stands out for its bold, fashion-forward jewelry. Frequent celebrity collaborations and a strong social media presence keep their collections relevant and desirable.
By focusing on community engagement and storytelling, they’ve built an emotional connection with customers, ensuring a loyal audience for their trendy pieces.
- Estimated 2023 Revenue: $120 million
- Monthly Website Visits: 1.2 million
- Number of Products: 400+
3. Gorjana
Gorjana is a minimalist and multi-functional jewelry brand that specializes in stackable and layerable designs. Their in-house production ensures the consistent quality of product available with them.
With much competitive pricing, their products are made available to a larger audience. Strong online presence coupled with retail physical stores provides the shopping experience without seams and voids.
- Estimated 2023 Revenue: $100 million
- Monthly Website Visits: 1 million
- Number of Products: 300+
4. Catbird
Crafted in Brooklyn, Catbird's nifty, sustainable designs have earned the brand a cult following among jewelry lovers.
Their signature stacking rings and eco-friendly practices resonate with customers who value sincere craftmanship. The pristine personalization towards always offering something different makes Catbird's jewelry feel very intimate to the consumer.
- Estimated 2023 Revenue: $80 million
- Monthly Website Visits: 800,000
- Number of Products: 200+
5. Monica Vinader
Through high-end and everyday wear, Monica Vinader is a true pioneer in demi-fine jewelry. Their pieces often boast semi-precious stones, the promise of accessible luxury for consumers.
Timeliness and quality have registered the signature of this brand among the finest: the professional fashionista.
- Estimated 2023 Revenue: $70 million
- Monthly Website Visits: 700,000
- Number of Products: 250+
6. Jeulia Jewelry
Jeulia specializes in creating meaningful pieces for special moments. Their engagement rings and romantic-themed collections are especially popular among couples.
With a focus on personalization, Jeulia has become a go-to store for jewelry that tells a story.
- Estimated 2023 Revenue: $60 million
- Monthly Website Visits: 600,000
- Number of Products: 500+
7. Maison Miru
Maison Miru's jewelry epitomizes every day glamour with modern innovation. A case point would be in the form of their flat-back earrings. They attract shoppers looking for the comfort and practicality of stylish, easy-to-wear products. The unique take on design by Maison Miru sets it apart in the cutthroat jewelry scene.
- Estimated 2023 Revenue: $50 million
- Monthly Website Visits: 500,000
- Number of Products: 150+
8. Miansai
Combining craftsmanship with modern aesthetics, Miansai stands out for its unisex designs and use of mixed materials like leather and metals. Their handmade approach ensures attention to detail, appealing to customers who appreciate artistry.
Miansai’s clean and versatile style has broad appeal across various demographics.
- Estimated 2023 Revenue: $45 million
- Monthly Website Visits: 450,000
- Number of Products: 200+
9. Oak and Luna
Oak and Luna captures the growing demand for custom name necklaces, engraved rings, and other meaningful pieces.
Their designs blend modern aesthetics with personal touches, making them a top choice for gifts and sentimental purchases.
- Estimated 2023 Revenue: $40 million
- Monthly Website Visits: 400,000
- Number of Products: 180+
10. Rebel Nell
Outlining fashion with social impact, it creates unique items with repurposed materials. Their mission of providing empowerment to the disadvantaged women adds emotional depth to their products.
Hence, it becomes very different compared to others in jewelry with unique designs and an inspiring story-Rita Adams, owner, Rebel Nell.
- Estimated 2023 Revenue: $35 million
- Monthly Website Visits: 350,000
- Number of Products: 100+
11. Baby Gold
Baby Gold is a high-end company that customizes personalized jewelry made of 14k gold. The company endeavors to provide meaningful, lasting, quality pieces for customers looking for such. Baby Gold focuses on custom pieces, thus producing one-of-a-kind creations-the hallmark of gift-giving and celebrating.
Baby Gold specializes in developing fine jewelry by using traditional craftsmanship and modern designs.
- Estimated 2023 Revenue: $30 million
- Monthly Website Visits: 300,000
- Number of Products: 120+
12. Effy Jewelry
If we talk about beauty jewelry, then the name itself comes from Effy jewelry. It is strongly referenced to its bold and highly colored designs along with gemstones of superior quality. The line of collections showcases all old and new tastes. Effy has claimed its fine craftsmanship and superior metal usage in the industry.
- Estimated 2023 Revenue: $25 million
- Monthly Website Visits: 250,000
- Number of Products: 200+
13. QALO
QALO sells silicone rings that suit those who lead active lives, so going to bed without having to remove a normal high-carat gold or platinum ring is altogether wrong in application of all forms of rings.
These products are favored by athletes, outdoor enthusiasts, and workers whose jobs require high standards in safety jewelry. QALO has done well in terms of keeping its "Luxury Lifestyle" quality by serving quality in function, minus bothersome ornamentation; thus, it has its devoted consumers gathered.
- Estimated 2023 Revenue: $20 million
- Monthly Website Visits: 200,000
- Number of Products: 80+
14. Glamira
Stands out by offering extensive customization options, Glamira allows customers to design their own jewelry by selecting metals, gemstones, and styles. This personalized approach caters to those seeking unique pieces that reflect individual tastes.
Glamira’s user-friendly online platform simplifies the customization process, enhancing the shopping experience.
- Estimated 2023 Revenue: $15 million
- Monthly Website Visits: 150,000
- Number of Products: 300+
15. Edenly
Edenly offers elegant, fine jewelry inspired by European designs, focusing on quality craftsmanship and timeless aesthetics. Their collections include a range of pieces suitable for various occasions, appealing to customers who appreciate classic elegance. Edenly’s commitment to ethical sourcing and transparent pricing adds to their credibility in the market.
- Estimated 2023 Revenue: $10 million
- Monthly Website Visits: 100,000
- Number of Products: 150+
How to Sell Jewelry on Shopify?
1. Create Your Shopify Account
Visit the OmegaTheme partner link to sign up and click “Start Free Trial” to access the $1 for 3 months promotion.
Enter your email address, create a password, and set a store name.
Provide information about your business, such as the type of products you plan to sell and your expected sales volume.
2. Choose and Customize a Theme
Go to the Theme Store of Shopify and check for themes that are made for the jewelry stores or the premium ones. Examples of such themes are "Prestige" and "Minimal".
Once you found your favorite theme then click to "Add Theme" to your store.
Use the drag-and-drop editor of Shopify to:
- Upload your logo and specify your brand colors,
- Organize the layout to feature jewelry images and categories, add banners or sliders for promotional or bestsellers.
>>> Read more: 13 Best Free Shopify Themes Guaranteed to Boost Your Sales
3. Add Jewelry Products
On the Shopify dashboard, click “Add Product.”
Include multiple images for each piece of jewelry, such as close-ups, side angles, and worn views. Use professional lighting to capture the sparkle and details.
Add a detailed yet concise description covering:
- Material (e.g., gold, silver, diamond).
- Dimensions and weight.
- Certifications (e.g., GIA-certified diamonds).
Enter competitive pricing and consider offering variants for size, color, or design.
Use collections like “Necklaces,” “Rings,” or “Earrings” to make navigation easier for customers.
4. Set Up Payment Methods
In your Shopify admin panel, choose the payment options you want to enable.
This option supports credit cards and reduces transaction fees.
Link popular payment gateways like PayPal, Stripe, or Apple Pay to cater to a wider audience.
5. Configure Shipping Options
Go to “Settings” > “Shipping and Delivery.” Set flat rates, free shipping thresholds, or calculated rates based on weight or location.
Specify the regions or countries where you’ll ship products.
Include express shipping or local delivery for customers who need faster service.
6. Test and Launch Your Store
Check the desktop and mobile versions of your store to ensure everything looks good.
Place a test order to confirm that payments, shipping calculations, and email notifications are working.
Once everything is ready, remove any placeholder content and click “Publish” to make your store live.
Conclusion
I hope this list of top Shopify jewelry stores inspires you to create or enhance your own online jewelry brand. Each store shows that with quality products, creativity, and a strong customer focus, success is within reach. Take their stories as motivation to start your journey on Shopify today!
