Responding to reviews is a way of showing how much you care about the customer experience — as well as being a way to boost a few more local SEO points. All reviews should be acknowledged promptly, but it’s easy to succumb to temptation and respond to a negative review as soon as you see it. Before being impulsive, pay attention to the six core types of reviewers so you can come up with an appropriate, effective response to fit.

Facebook messenger not only helps online retailers increase revenue with abandoned cart reminders or with remarketing, but also with broadcast messages. Facebook messenger broadcast is a powerful tool to send your updates, news, or promotions not one by one but multiple subscribers. 

Manipulation of reviews occurs when online sellers/brands disguise themselves as customers and write feedbacks for those companies they work for. Hence, manipulation particularly means that the posted review is not a truthful account of a real customer’s experience.

While there are many messenger apps on social media, Facebook Messenger is still in the dominant position. Facebook Messenger remarketing is becoming more popular and is the best tool to drive sales for your Ecommerce stores. By creating the conversation with the customers right on their Facebook message, the online sellers can create a better result than the traditional method of email marketing. 

Abandoned cart is the biggest headache for online sellers in the e-commerce industry, about 70% of buyers normally leave their shopping cart. The customers often do not stick with their commitment, they prefer to shop around and check through different stores before making a decision. However, online retailers can increase the abandoned cart revenue by sending abandoned cart reminders via Facebook messenger.