So here is the TLDR version if you have to go: Tiktok is a new kid in town that quickly rises to stardom. Recently hit 3B downloads, making it the 5th non-game, non-Facebook app to cross the threshold. Spans over 200 countries. Audiences who're twice the age of the so-called target demographic (the kids and teens) are also jumping on the bandwagon. Think 40-year-old + men and women. Marketers are rushing to profit from it. There is a pretty eerie reason behind why Tiktok is so addictive, and why anyone (including SMEs) can gain huge traction there. Without a deep wallet. It’s inescapable now, so read on if you don’t wanna miss the deal, before the market is saturated!