• How to start a Print on Demand Business to sell Jewelry on Shopify

    You might have heard of print-on-demand T-shirts, print-on-demand books, or print-on-demand mugs, but do you know that jewelry can also be a profitable
    print-on-demand product?If you want to sell this lucrative niche but don’t know where to start, this article is for you.

  • From Zero to SMS Hero: A Beginner's Guide to SMS Marketing for Ecommerce

    Are you feeling like a zero when it comes to SMS marketing? Don't worry, you're not alone. 

    According to recent statistics, only 29% of businesses use SMS marketing to reach their customers, despite the fact that SMS messages have a 98% open rate. That means there's a huge opportunity for businesses to become heroes with successful SMS Campaigns

    But don't worry, you don't need to be a genius to be a SMS guru. With a little bit of know-how and a sense of humor, you can go from zero to SMS hero in no time. 

  • Multi Facebook Pixels - #1 App to Resurrect your Pixel after IOS 14 with accurate tracking + reporting

    Platform: Wix

    App Overview

    With Two Owls (Omega - Multi Facebook Pixel), you can reach premium data collection by correctly installing Pixels and Conversion APIs. Conversion events are automatically tracked on both sides (browser & server) and shipped with extra attributable info to match the events back to a Facebook profile where applicable. This helps maximize the data Facebook will rely upon to efficiently deliver your campaigns. You'll also have access to accurate reporting that you are struggling to get from Facebook Ads Manager after IOS 14 +

    Feature highlights

    • Install multiple Pixels with server-side tracking that collects smart data
    • Understand how each ad is truly performing with a real-time UTM reporting dash
    • Get insights into which products are converting the paid traffic the most
    • Sync multiple catalogs to Facebook with compatible pixel pairs for DPA
    • Track custom button/link click events or more granular ones as per your requests

    Integrated with

    • Facebook Pixel
    • Facebook Conversion API
    • Facebook Catalog (Commerce Manager)



    *** Don't have a Shopify store already? Start your free 14-day trial here!

  • Facebook Event Match Quality - Everything you need to know to score Great

    Unless you are looking to waste more Ads Spend on junk audiences, Event Match Quality should earn the right amount of your attention. This article shows you how to stay on top of this tech when you set up your Facebook Pixel, even if you don’t have a huge budget for it. The end goal? Maximize conversion, minimize cost.

  • Why you need Aggregated Event Measurement, now.

    If the IOS 14 has been spinning your head around almost to the point of quitting, there is something that you’d hate yourself later because you didn’t pay enough attention to it. It’s Aggregated Event Measurement. Do it right, you’ll stay on top of the tracking game despite the IOS axe in your back. And not to worry, this article will keep the jargon to the minimum. Let’s go!

  • Why Facebook might over report or under report your conversion and the best workaround [2022]

    Have you ever scratched your heads trying to understand why Facebook could be so stingy on reporting your actual sales? Think you got 5 hard-earned sales today but Facebook only reports 2?

    And how about a time when you don’t spend a thing on a day, or campaigns have been turned off, but you see sales reported to it? Was it a ghost doing that?

    This article will investigate it in simple terms, but detailed enough to inform your next action.

    The BFCM’ 22 is coming close, don’t have a shot in the dark on a tight Facebook ad budget.

  • Facebook Conversion API - what you must know

    So you have heard about Conversion API, for like the hundredth time. They say you need it, but it's never crystal clear as to why that is so.

    Is Conversion API the ultimate fix for the IOS 14 world? Does it have the ability to improve your ad performance and optimize cost? Or does it just help with better reporting?

    Read on the find answers to burning questions once and for all.

  • Facebook Pixels for Shopify: Dos and don'ts


    When you're just starting out, everything demands attention. Doing audience research, product research, making killer ad copies, and spying on others' ads, you name it.

    When it comes to tracking, especially the nitty-gritty details of the tech, not everyone has the time to care. But folks can't neglect the quality of the data they share with Facebook either.

    Read on to find out why, despite your jam-packed schedule, you should carve out some time to take care of the data you send to Facebook via the pixel.

  • Facebook Conversion API simplest explanation & how to look for good server-side solution

    It doesn’t take a genius to get the gist of what Facebook Pixel and Conversion API is.

    But that’s just what’s on the surface. Like it or loathe it, it gets a bit technical here and there to confidently pick a Facebook Ads tracking solution and know that it’s worth it.

    If you’re a one-man business owner, there is no time for that. This article keeps everything technical to the 5-year-old level while still offering clarity into what’s best for your business and why.

    Let’s start small.

  • Facebook Ads Reporting Delay post-IOS 14 and here's a perfect fix

    The IOS 14 and Apple's App Tracking Transparency have been around for more than 2 years.

    But marketers are still grappling with it.

    There is no doubt about how horrible data absence is for your business. But did you know there is even a worse mix?

    Absence + delay + changes to attribution = recipe for disaster.

    If these seem new to you, read on to find out the effects and what you can do about them. Because you can't afford to wait any longer.


  • Facebook Ads attribution tool - The good, the bad, and the unknown (Omega UTM solution)

    How could my Facebook Ads Manager report be this bad? If you're scratching your heads about this every day, then read on!

    Juggling Shopify Analytics and Google Analytics to tell which ads got the sale? Stay here, you're the perfect audience for this article.

    Let’s dive right into the most burning questions in your head:


  • Facebook Reporting delay due to IOS 14.5 release

    Since the moment Facebook and Apple competed with each other for privacy enforcement, the tracking tool system has been messed up. Now the Conversion API can support the gap in tracking but not totally is the same as before. Recently, Facebook has updated a lot of documents related to the data reporting section.

  • The most common errors with the Conversion API event

    As Facebook and Apple are combating the user's privacy war, all tracking events related to Pixel have been messed up. Some of the event data is probably missing and blocked from IOS devices, which counts for 26.46% of all mobile devices and 42.24% of all operating systems (1). That is a huge gap in the data analysis if advertisers want to run marketing campaigns and optimize later. So Facebook has developed the Conversion API for tracking conversion more precisely on Apple devices. It enables the servers side of your websites/e-commerce stores to send the data for tracking.

    From time to time, advertisers will see some errors related to CAPI events reported under the Diagnostics tab of your pixels. Sometimes these errors are false positives or can be ignored. Here are the most common errors, which you can encounter when using the Conversion API event.

  • Apple IOS 14.5 update vs Facebook conversion API - what the fuss?

    Unless you’ve been living on a rock, you probably heard of the feud. With the new update, Apple stood its ground, demanding apps to “ask permission first” before tracking users. Facebook shook its head, saying “personalized ads and user privacy can coexist''. At the heart of all this, advertisers have divided opinions, too. Some believe this IOS 14.5 update will kill Facebook ads. Others say don’t freak out, with the Facebook conversion API. What’s really going on?

  • Standard Events vs Custom Conversions: Which one is better for Facebook tracking

    Nowadays, every visitors' action can be tracked easily on your website by Facebook pixels. This is called conversion tracking. Because all the data from these pixels is collected and calculated following the customer purchase journey. Surprisingly, you can see the effectiveness of ads within a day. It is more updated than traditional ad campaigns.
    But how can these “little” pixels track so precisely? It has some magic behind this mechanism.

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