How to set up the Snapchat pixel on Shopify

The Snapchat pixel is a Javascript code placed on to the backend of your website that tracks the actions of users who see your ad from the Snapchat platform. The pixel allows advertisers to implement highly targeted campaigns and analyze how these campaigns perform with consumers across different devices. So its primary feature is the same as other pixels from Facebook, Pinterest, etc.

There are so many different social media platforms today to choose from a waiting list such as Facebook, Instagram, Youtube, etc. And with the long-term history established since the beginning of the social network boom in 2011, Snapchat has become popular among the younger generations by understanding its audience. And a huge number of users come with great opportunities for product advertising on this instant messaging app. Below are some reasons why you should consider using Snapchat ads for your brand.