TikTok has become a hot social marketing trend, will you update this trend to start growing your website and increasing sales? In this article, you could know whether your business is suitable to run ads on TikTok, know how to create an ad on TikTok, and some tips to optimize your ads. 

Tiktok has updated its pixel to the newest version 2.0 to optimize uses and help merchants to track the most common events. After having a pixel installed on your website, it is crucial for pixel to start learning by creating events and defining the tracking rules. The more your pixel can learn, the better results you can get to optimize your ads afterwards. 

Tiktok Pixel acts as a site event management tool that can help sellers measure the effectiveness of the ad campaigns by tracking users' actions on websites. If you have a Shopify website and would like to create an ad campaign on Tiktok, you need to have a TikTok pixel, install it in your Shopify store to track events, conversions and optimize your ads. In this blog, you can check step by step how to do it.