Importance of Prioritizing ECommerce Automation

1. Improved Customer Experience and Management

According to a study called "Experience is Everything", 42% of consumers are willing to pay extra for a positive and welcoming experience. Back in 2020, Gartner predicted that nearly 50% of companies would revamp their business model to enhance customer experience. This holds true for eCommerce, and automation in eCommerce is one of those changes.


Customization and personalization of services greatly enhance customer experience. A report revealed that retailers who implemented personalization strategies experienced a 6-10% increase in sales.


How can automation help? One way is by automating email marketing campaigns and making them more personalized through the addition of recommendations, discount codes, and more.

2. Fraud Protection

Fraud is a major concern on the internet, and the Global Fraud Index reported in October 2022 that Account Takeover fraud alone cost online retailers $3.3 billion in Q2 2022. The average transaction rate for eCommerce fraud has also been on the rise. To combat this, eCommerce retailers use various fraud prevention tools such as address verification services, CVN, credit history checks, and more to verify the buyer's identity.


An eCommerce tool powered by machine learning can detect fraudulent activity quickly and efficiently. Automating order handling ensures that these checks are performed without fail, as well as specific checks to assess the riskiness of a particular order. Different retailers can set different thresholds for fraud detection based on the size and nature of their enterprise, and eCommerce automation does the job.


If a medium-risk transaction is detected, the system can be set up to automatically notify the finance department for review, while high-risk transactions can be canceled immediately. Automating your eCommerce software processes allows you to customize the solution to meet the specific needs of your organization.

3. Order Fulfillment

Physical order fulfillment is prone to errors as it requires human oversight. With an automated solution, you can set up order fulfillment to match the warehouse requirements as closely as possible. This guarantees that the closest warehouse with the required item in stock is selected, ensuring timely delivery to the customer. The system can also be integrated with your billing software to calculate accurate billing and shipping charges, taxes, and more.


Automation also helps manage inventory effectively. Product availability is updated automatically with each transaction, whether it's a return or the addition of a new product. If the stock of a popular item is running low, your eCommerce software will send an automated email to the supplier to replenish it as soon as possible. Automation ensures that all prerequisites for order fulfillment are met for successful processing and delivery.


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