Entering eCommerce through one product Shopify stores is often underestimated. In this post, we’ll explore everything you need to know to get started. By the end, you’ll have a solid plan to launch your own one-product brand.
Ready to explore? Let’s get started!
What is One Product Shopify Store?
A one product Shopify store typically has a narrow focus, specifically designed to promote and sell a single product or a closely related product line. The primary goal of this type of store is to build a strong brand identity around the product while delivering a clear and concise message to potential customers about its benefits and features. This focused approach helps in creating a powerful brand presence and a streamlined shopping experience.
Why Choose a One Product Shopify Store?
Opting for a one-product Shopify store can streamline operations and focus marketing efforts on perfecting a single product. Here’s why this approach can be so effective.
Focused Marketing Efforts
When you only have one product to promote, you can concentrate all your marketing energy on making that product shine. This focus lets you perfect your ads, refine your messaging, and target your audience more effectively. Since all your efforts are directed toward a single product, you can quickly test what works best and make improvements, leading to better campaign results and higher sales.
Strong Brand Identity
A One Product Shopify Store allows you to build a strong, consistent brand around your product. Every part of your brand—from your website to your social media—can be tailored to highlight the product’s unique benefits. This clear and focused branding helps you stand out and makes it easier for customers to remember and trust your brand, which can lead to more loyal customers.
Simplified Operations
Managing a store with just one product makes running your business much simpler. You only have to keep track of one item, which makes inventory management, customer service, and shipping much easier. This efficiency reduces costs and allows you to focus on growing your business, knowing that your day-to-day operations are under control.
These advantages make a One Product Shopify Store an effective and efficient way to build a successful online business.
One-Product Store vs. Multiple Products
Both one-product and multi-product stores have the potential to be profitable. While the concept of a one-product store might seem unusual to beginners, many successful businesses have used this model to grow their operations.
The key differences between these two types of stores can be explained by:
|
One-Product Store |
Multi-Product Store |
|
Concentrates on a single product |
Offers a variety of products |
|
Easier to establish a clear, focused brand identity |
May require more effort to create a unified brand image |
|
Simplified, centered around one product |
More complex, needing strategies for multiple products |
|
Simpler to manage inventory and operations |
More complex due to a wider range of products |
|
Often starts with one product and scales gradually |
Can scale quickly by adding new products |
|
Attracts niche market |
Appeals to a broader audience |
|
Can be highly profitable if the product is in demand |
Profits can come from a diverse range of products |
How to Create One Product Shopify Store
Once you’ve decided on the product, the next step is to arrange for materials and manufacturing. Now, let’s look at how to set up a one-product Shopify store.
Step 1: Prepare Your Brand
Once your product is ready, focus on defining your brand’s identity. This includes determining your brand’s values, designing a memorable logo, and choosing the sales channels for your product. Then, create your Shopify account to start setting up your store.
Step 2: Choose a Theme
If you’re opting for a pre-made theme instead of creating one from scratch, now is the time to select a theme that fits your brand’s purpose. This is a key step where you’ll decide on the layout and content of your website. Think about what sections you want on your site, like a Hero Banner with images, videos, or gifs to highlight your product, and a blog section for articles about your product, brand, and industry.
To upload a theme, you can easily choose one from Shopify’s admin panel. If you’ve sourced your theme elsewhere, you can download it to your computer and upload it to Shopify without any hassle.
>>> Read more: 13 Best Free Shopify Themes Guaranteed to Boost Your Sales
Step 3: Design the Home Page
Your homepage is the first thing potential customers see, so it’s crucial to make a strong impression. Use eye-catching images and clear calls-to-action (CTAs) to guide visitors on what to do next, like signing up for your newsletter or exploring your product. Make sure the CTAs are easy to find and use.
After uploading your theme, go back to the Shopify dashboard, where you’ll find a step-by-step guide to adding your product. You’ll need to provide details like the product title, description, and other key information. Once everything is filled in, save your product, and your homepage will start coming together.
Step 4: Register Your Domain Name
Now that your e-store is optimized, it’s time to go live. If you already have a domain name, you can transfer it to Shopify. If not, you can easily register and purchase one directly through Shopify. Once your domain is active, your single-product Shopify store will be searchable on the Internet.
Step 5: Set Up Shipping and Payment Methods
The final step in building your Shopify store is setting up shipping and payment options. Start by researching shipping rates for the regions you plan to serve. You can choose from various shipping options, such as:
- Flat Shipping Rates: Charge a fixed fee for specific regions or based on product weight.
- Calculated Shipping Rates: Use rates from third-party carriers like FedEx, adding the exact cost of delivery for the customer’s location.
- Mark-up/Discounted Shipping Rates: Adjust shipping rates up or down as needed, applying a flat fee or a percentage of the order price.
Best One Product Shopify Stores
Single product Shopify stores are becoming more popular. Research shows that large eCommerce sites with many products can overwhelm customers, making it harder for them to decide. Marketers are now focusing on understanding what customers really need and building their business plans around that.
Here are some great one product Shopify store examples of creative single-product stores.
#1 Artisaire
My first example is a specialized craft shop focused entirely on wax sealing. This store offers everything from custom wax stamps to premade wax seals, reviving a cherished old tradition. A charming detail is that when you make a purchase, the Thomsen family, who owns the niche store, personally handwrites thank-you notes and seals them by hand. The store’s design is elegant and classy, perfectly matching the tone of their service.
Their results
Artisaire’s success is driven by their dedication to providing high-quality wax seals and related products. Their commitment to craftsmanship and attention to detail have earned them a strong reputation in the market, making them a go-to brand for personalized and elegant stationery.
Keys to Their Success
- Success achieved by blending traditional craftsmanship with modern customization.
- Impressive, easy-to-use online platform for designing and ordering custom wax seals.
- Meets the growing demand for personalized products.
- Offers a variety of tutorials and resources to enhance customer satisfaction and build loyalty.
#2 Balls
Focused on elevating men’s grooming routines, Balls offers a range of high-quality products. Crafted with premium materials and exceptional attention to detail, their items are designed not only for effectiveness but also to provide a comfortable and reliable experience.
Their Results
Balls.co has gained a strong reputation for combining quality craftsmanship with innovative design in the grooming industry.
Keys to Their Success
- A sleek and modern homepage design that aligns with their brand’s identity.
- High-quality images that clearly showcase their products’ unique features and benefits.
- An intuitive layout that guides customers effortlessly through the shopping experience.
- Targeted marketing efforts aimed at men seeking high-quality grooming solutions, effectively reaching and engaging their audience.
#3 Seattle Cider
Seattle Cider’s one product Shopify store design is a prime example. The brand specializes in offering cocktail cider mixes in a variety of flavors.
Even with just one main product, Seattle Cider has created an appealing online store that effectively displays all its flavor options, making it easy for visitors to explore and purchase. The brand also provides product bundles featuring their cider drinks, adding more value for customers.
Their results
Seattle Cider has made its mark by emphasizing quality and variety within a single product line, establishing itself as a top brand in the cocktail cider mix market. Their strategic approach to offering diverse flavor options has fostered a strong and loyal customer base.
Keys to Their Success
- Seattle Cider prioritizes perfecting their cider mixes, ensuring that each flavor variant consistently meets customer expectations.
- The brand’s visually attractive and user-friendly online store makes it easy for customers to explore and purchase different flavors.
- Offering bundles encourages customers to try multiple flavors, increasing sales and enhancing overall customer satisfaction.
#4 Snooz
Snooz specializes in high-quality sound machines designed to improve sleep by creating the perfect sleep environment. Built with premium materials and a focus on user experience, their products are both effective and easy to use, providing a soothing and comfortable experience for better rest.
#5 Tabuu
Specializing in intimate wellness, Tabuu offers products designed to break down stigmas and encourage open conversations around sexual health. Crafted with premium materials and thoughtful design, their products aim to provide users with comfort, confidence, and empowerment.
Their Results
A strong reputation has been built through the successful combination of innovative product design and a mission-driven approach to sexual health.
Keys to Their Success
- A bold, inclusive homepage design that aligns with their commitment to challenging stigmas.
- High-quality visuals that showcase the unique features and benefits of each product.
- An intuitive site layout that guides customers through a comfortable and discreet shopping experience.
- Strategic marketing efforts that resonate with a community focused on wellness, empowerment, and breaking taboos, effectively growing and engaging their audience.
#6 Blendjet
Focusing on portable blending solutions, BlendJet offers a range of innovative, on-the-go blenders designed for convenience and healthy living. Crafted with high-quality materials and an emphasis on portability, their products allow users to enjoy fresh smoothies, shakes, and more wherever they are.
Their Results
A strong brand presence has been established by combining innovative product design with a commitment to promoting a healthy, active lifestyle.
Keys to Their Success
- BlendJet focuses on perfecting their portable blenders, ensuring each model is compact, durable, and user-friendly, consistently meeting customer expectations.
- The brand’s visually appealing and easy-to-navigate online store allows customers to effortlessly explore and purchase their portable blenders.
- Offering bundles that include accessories and additional bottles encourages customers to explore more options, boosting sales and enhancing overall customer satisfaction.
Top Strategies for Creating a High-Converting One-Product Shopify Store
Building a high-converting one product Shopify store requires a clear focus on strategies that boost sales and improve site performance. Here are the top approaches:
1. Use Eye-Catching Photos
First impressions matter. If your landing page looks boring, you can lose customers right away. To keep them interested, fill your page with attractive images. Here are some tips:
- Always use high-quality, clear images.
- Show off your product’s features and benefits through pictures.
- Choose photos that connect emotionally with your customers.
- Make sure the images match the colors of your website.
2. Include Testimonials
A recent Pew Research Center survey from March 2024, which included about 10,000 U.S. adults, found that 98% of respondents use the internet to research purchases, highlighting the critical role of online information.
However, avoid overloading your site with too many lengthy reviews. Depending on your product, displaying three to ten testimonials on the homepage is ideal. For instance, in the food industry, you might need 10 or more reviews since customers want assurance about the quality and taste of your cuisine. Ensure each testimonial includes the customer’s name and date, and consider adding images if relevant.
In short, positive reviews boost your brand’s credibility and can drive users to make quick purchase decisions.
3. Focus on Your CTAs
Call-to-action (CTA) buttons are crucial for driving conversions on your site. They prompt shoppers to take the next step, initiating the conversion process. To make your CTA effective, it should be eye-catching, clear, and compelling. Here are some tips:
- Use a color for the CTA that stands out from other elements on your site.
- Position the buttons strategically throughout your page or fix them in a visible corner so they remain accessible as users browse.
- Conduct A/B testing to determine which version of your CTA works best.
- Keep the CTA text short and action-oriented, like “Try For Free,” “Get Started,” or “Take A Tour.”
>>> Learn More: Where to place CTA buttons in your Shopify store?
4. Make Checkout Simple
Keeping the checkout process simple is key. Start by asking yourself what information you really need from customers to complete the purchase. Don’t ask them to enter the same details twice—like their name for both payment and shipping. If the billing and shipping addresses are the same, include a checkbox so they only need to fill it in once.
Another good approach is to use a one-page checkout. This lets customers complete their purchase on a single page, which is especially helpful as more people shop using their phones. As someone who values convenience, I think this makes the shopping experience much smoother and quicker.
5. Optimize for Mobile
Before launching your one-product Shopify store, it’s essential to ensure it’s fully optimized for mobile users. Beyond selecting a mobile-friendly theme, there are several strategies to enhance the shopping experience.
- Smooth Checkout Process: Avoid multi-page checkouts, as they can lead to cart abandonment. As mentioned earlier, adopting a one-page checkout can streamline the process. Additionally, make sure the add-to-cart buttons are prominently displayed on your product page.
- Keep Product Pages Concise: With limited space on mobile screens, too much text can overwhelm customers and hurt conversion rates. Focus on including only the most essential information to keep your product pages clean and effective.
- Improve Site Speed: A slow-loading site can drive customers away. If your store takes longer than 2 seconds to load, you may be losing sales. While images and videos are engaging on desktop, they can slow down mobile versions. Use tools like Google’s Test My Site to check and improve your store’s mobile load time.
- Simplify Navigation: Complicated navigation menus can frustrate mobile users. Keep your navigation simple by highlighting only the most important pages, ensuring a smoother shopping experience.
Closing
Under the right circumstances, single-product Shopify stores can be very successful, sometimes even more so than stores with multiple products. In this article, I’ve covered different marketing strategies for one-product Shopify stores and shared some successful examples to inspire you.
Success often comes down to using the right marketing tactics, making decisions based on data, and reaching the right audience. With these factors in place, you can create a highly successful and effective business.
>>> Learn More: 9 Best Shopify Themes for One Product Store [2024 Edition]
