How to set up the Snapchat pixel on Shopify

The Snapchat pixel is a Javascript code placed on to the backend of your website that tracks the actions of users who see your ad from the Snapchat platform. The pixel allows advertisers to implement highly targeted campaigns and analyze how these campaigns perform with consumers across different devices. So its primary feature is the same as other pixels from Facebook, Pinterest, etc.

At WWDC 2020, Apple announced several new privacy-related requirements for app developers to implement in iOS 14. That limestone re-defined the tracking tools from all the social platforms and iOS apps.
In early 2021, with the IOS 14.5 enforcement update, Facebook has created Conversion API, Tiktok is also developing the Events API to overcome the opt-out tracking. Meanwhile, Snapchat plans to show Apple’s tracking prompt and will fully support the SKAdNetwork alongside its existing privacy-centric attribution solution, Advanced Conversions.

Eventually. You can see it's coming. Shopify merchants in the US and UK can now add a shopping tab to their TikTok profiles and link it back to their store.

Here's what you might have missed in the first-ever TikTok World event last Tuesday:

There are so many different social media platforms today to choose from a waiting list such as Facebook, Instagram, Youtube, etc. And with the long-term history established since the beginning of the social network boom in 2011, Snapchat has become popular among the younger generations by understanding its audience. And a huge number of users come with great opportunities for product advertising on this instant messaging app. Below are some reasons why you should consider using Snapchat ads for your brand.

As we know, COVID-19 has brought a huge impact not only from a health viewpoint but also on economic well-being. And it does make it difficult for a number of your loyal customers who prefer to pick up at the local store after placing online orders and for your business as well to get paid by Paypal after the event. If you are wondering how to mark a local store pick up as done to get paid by PayPal, below we’ve outlined steps for setting up to get a release paid from PayPal easily.