In the previous post, we have discussed Facebook Sequential Retargeting and its advantages, additionally, one of the main ways to retarget people is through Facebook Dynamic Ads (DPA). 

The main function of Facebook Pixel is retargeting ads for online shopping since users are more likely to engage with ads from brands they know and trust. However, according to the Baymard Institute, sellers are still losing almost 70% of their potential sales because customers abandon their shopping carts for up to 69% on average.