So you have heard about Conversion API, for like the hundredth time. They say you need it, but it's never crystal clear as to why that is so.
Is Conversion API the ultimate fix for the IOS 14 world? Does it have the ability to improve your ad performance and optimize cost? Or does it just help with better reporting?
Read on the find answers to burning questions once and for all.
When you're just starting out, everything demands attention. Doing audience research, product research, making killer ad copies, and spying on others' ads, you name it.
When it comes to tracking, especially the nitty-gritty details of the tech, not everyone has the time to care. But folks can't neglect the quality of the data they share with Facebook either.
Read on to find out why, despite your jam-packed schedule, you should carve out some time to take care of the data you send to Facebook via the pixel.
As Facebook and Apple are combating the user's privacy war, all tracking events related to Pixel have been messed up. Some of the event data is probably missing and blocked from IOS devices, which counts for 26.46% of all mobile devices and 42.24% of all operating systems. That is a huge gap in the data analysis if advertisers want to run marketing campaigns and optimize later. So Facebook has developed the Conversion API for tracking conversion more precisely on Apple devices. It enables the servers side of your websites/e-commerce stores to send the data for tracking.
Nowadays, every visitors' action can be tracked easily on your website by Facebook pixels. This is called conversion tracking. Because all the data from these pixels is collected and calculated following the customer purchase journey. Surprisingly, you can see the effectiveness of ads within a day. It is more updated than traditional ad campaigns.
But how can these “little” pixels track so precisely? It has some magic behind this mechanism.
96% of US users and 88% of global users opt-out of app tracking in iOS 14.5 is totally not good news for Facebook advertisers. There is a fact that deactivating tracking doesn't mean we won't be disturbed by ads, we still see ads as much as before, the only difference is that we will be seeing more non-related ads than before. However, it still raises two main problems:
In this article, you will find out some actions to deal with them, at least at this point.