Set Your Busy-Season Shipping Strategy


The most common options are free shipping, flat rate shipping and exact cost shipping. We’ve got some tips to help you figure out which one is the best for you

1. Free shipping

Shipping costs are frequently the most-cited reason why people abandon their carts, so offering free shipping is a solution.  You could offer free shipping some of the time, to some of your customers. Consider sending a free shipping coupon code to your current customers to encourage repeat orders, or offering free shipping above a certain order size to increase your average order value.

However, when providing free shipping, you’ll need to watch out for shipping cutoff dates. If you’re only springing for free standard shipping, you’ll need to make the expected arrival dates crystal clear so your customers can order in time for their holiday of choice.

2. Flat rate shipping

If you wish to offset your shipping costs, a flat rate shipping policy could be the most suitable because it sets a price that will cover your shipping costs mostly but you must be ready to cover the cost for expensive shipping options and items. With flat rate shipping, aim to set a price that will cover most of your shipping costs., most of the time. Your customers will always know the shipping fees ahead of time, and you’ll still recoup most of your shipping costs.

3.Exact cost shipping

Customers can see exactly what it’ll cost to ship their orders, and pay for it upon checking out. They can get the same discounted USPS, UPS, DHL and Canada Post rates that are available to you as a Shopify seller when you fulfill your orders with Shopify shipping. 

Note that cart abandonment rates will rise when it is Black Friday, Cyber Monday and other holidays, and shipping costs are one of the reasons. 

4.International shipping

Perhaps you are not offering shipping worldwide now, but online customers often come from various countries. If you consider expanding your audience, an international shipping notice is a big deal. There are three carriers with global shipping options built directly into Shopify Shipping to streamline the process for you: USPS, DHL Express, and UPS. You can ship with the same premium carriers that global retailers use with guaranteed express service, negotiated shipping rates, and service to over 220 countries and territories.

Whichever option you use, when you purchase international shipping labels through Shopify Shipping, all of the customers' forms and details you need are automatically generated for you. If you’re shipping with DHL Express, the information is electronically transmitted to customs, so you won’t need to bother with paperwork at all.

If you are a Shopify seller and looking for a tool that helps you deliver the best shipping details and experience to your audience, why don’t you try Estimated Shipping Date out?

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