Hey there! Want to know a cool way to reach out to your customers? Well, SMS marketing is the way to go! Nowadays, everyone is glued to their phones, so why not take advantage of that and send your marketing messages right to their fingertips? With SMS marketing, you can increase engagement, build loyalty, and boost sales all at once!
But wait, are you still not sure about the pricing? Don't worry, we got you! Let's dive deep into the pricing model together and find the best option for you. It's like a treasure hunt, but instead of gold, we'll discover the perfect SMS marketing plan that fits your budget!
Understanding SMS Marketing Platform Pricing Models
1. Monthly subscription
James has been overweight for years so he decided to change it! He signed up for a gym membership within a month. Then, he can use any machine he wants, join in fun activities like dancing and yoga classes, and much more!
The same story goes for SMS Marketing Platforms, by paying a fixed fee each month, businesses can send a set number of texts to their customers, promoting their products and services. By paying one-time, you could get a set of many features that the Platform offers.
- Pros: Predictable costs, easier to budget for marketing expenses each month.
- Cons: Not suitable for seasonal promotions.
2. Pay-as-you-go pricing
So, the man decided to change his membership from full access to only using the treadmill.
Why pay for a fancy gym membership when you only use the treadmill? With the pay-as-you-go pricing model, you'll only pay for the “workouts” you actually do. Similar to how James only pays for the treadmill he uses, you are only charged for the messages you send. A perfect solution for businesses that don't send a ton of SMS messages each month! Only buying the SMS credits as needed and sending messages whenever they want.
Make your SMS marketing budget more controllable, say hello to pay-as-you-go pricing!
- Pros: Flexible and cost-effective for sending occasional messages
- Cons: More expensive per message than other pricing models if messaging volume is high.
Looks like James finally saw the light after a month of exercise confusion. His bank account is burning more than his muscles. So, he ditched his expensive gym membership and opted for treadmill credits.
Rather than paying a fixed monthly fee, you buy a certain number of credits that you can use to send text messages. The more credits you buy, the more messages you can send. It's a flexible option for businesses with fluctuating messaging needs or those who want to try SMS marketing without committing to a larger plan. Just make sure you use your credits before they expire, since not all SMS Marketing platforms let the credits roll over.
- Pros: Purchase a specific number of SMS credits upfront at a discounted rate.
- Cons: Unused credits may expire, leading to wasted resources.
4. Tiered pricing
Think of our tiered pricing as different levels of gym memberships. Just like how gyms offer different packages based on the number of classes you want to take or the equipment you want to use, we offer different pricing tiers based on how many texts you need to send. Each tier comes with its own set of credits, so you can choose the one that fits your texting needs and budget.
So, whether you're a light texter or a heavy one, there is always a tier that works for you. It's time to flex those texting muscles!
- Pros: Suitable for businesses with high volume messaging needs
- Cons: Less affordable for smaller businesses.
Upgrade Your SMS Marketing: Best Platforms to Take You to the Top!
Ready to level up your business with texting? Check out these awesome SMS marketing Platforms on Shopify's Platform store: SMSBump, SMSGem, Texty, Postscript SMS Marketing, and more. Each Platform has different pricing plans, so you can find one that fits your budget. Experiment with different strategies and track your results to get the most out of SMS marketing. And don't forget to take advantage of the free trials offered by these platforms before committing to a paid plan. Give it a shot and see how much your business can grow!
How to Pick the Perfect SMS Pricing Plan
Remember James? Just like the gym of marketing, SMS Marketing can whip your business into shape! But like finding the right workout routine, choosing the perfect pricing plan can be a sweat-inducing challenge. Several factors to be considered:
- Messaging volume: Consider the number of messages when choosing an SMS pricing plan. High volume? Try a credit or tiered plan. Low volume? Pay-as-you-go might be a better bet.
- Budget: Want to estimate your marketing budget? Monthly subscriptions and tiered pricing are definitely more predictable.
- Messaging needs: Are your messages as consistent as your morning coffee or as unpredictable as the weather? If you're a creature of habit, go for a monthly or tiered plan. Otherwise, go with credit or pay-as-you-go plans.
- Features: What features do you need? Look for a platform that provides the features you require, like segmentation, automation, and integrations, to accomplish your marketing objectives.
- Trial period: Most SMS marketing platforms offer a free trial period. Take advantage of this to test out the platform and see if it's the right fit for your business before subscribing to a paid plan.
Keep your messaging volume, budget, and needs in mind, and make sure to test out those free trials like a gym newbie trying out all the machines. With the right plan and strategy, your business will be fit and toned in no time!
Have a successful SMS Marketing campaign
Here comes everything you need to know for choosing the right SMS Marketing plan for your business.
James has already settled down with the most fitting plan to change his appearance, how about you? Just like how a gym membership helps you stay in shape, let’s use the power of SMS marketing to keep your customers engaged and informed.
Sign up for SMSGem today and start reaching out to your customers in a fun and engaging way! It's the perfect way to boost engagement, loyalty, and sales, and with pay-as-you-go pricing, you only pay for what you use. Don't wait - get started with SMSGem today and watch your business soar!