According to a study conducted by Davis and Alanah, there are four main characteristics that mostly contribute to online WOM. The following subsections will discuss volume, valence, visual cues as well as reviewer type in greater detail. 

CTA buttons application has updated a new feature that allows customers to contact directly with the sellers via Whatsapp message. The Click-to-Whatsapp is now available on your online store. 

Responding to reviews is a way of showing how much you care about the customer experience — as well as being a way to boost a few more local SEO points. All reviews should be acknowledged promptly, but it’s easy to succumb to temptation and respond to a negative review as soon as you see it. Before being impulsive, pay attention to the six core types of reviewers so you can come up with an appropriate, effective response to fit.

Facebook messenger not only helps online retailers increase revenue with abandoned cart reminders or with remarketing, but also with broadcast messages. Facebook messenger broadcast is a powerful tool to send your updates, news, or promotions not one by one but multiple subscribers. 

Manipulation of reviews occurs when online sellers/brands disguise themselves as customers and write feedbacks for those companies they work for. Hence, manipulation particularly means that the posted review is not a truthful account of a real customer’s experience.