There is a big problem in the e-commerce landscape: many businesses make the buying process needlessly complicated. Especially for those business structures that need to hide their prices from customers and let their customers request quotes, this can become an even bigger problem.
People keep seeking solutions on “Big” things: Maybe my marketing strategy is not good enough, maybe my price is not cheap enough, etc. But the solution is simple: Make everything … SIMPLE. Because of one reason: Shoppers don’t like complex things.