With school start times varying from late August to early September, back-to-school promotions don’t begin on a particular date. Sales often begin anywhere from mid to late July, continue through August, and end in mid-September.
Big brands like Amazon or Nike start their back-to-school campaigns early. Actually, it’s never too early to plan for a season that comes around once a year. Depending on your supply chain, business processes, and capacity, it’s good practice to prepare for the back-to-school season a few months in anticipation or just run a . Here are some highlighted marketing ideas for this year's BTS season (the first BTS season after 2 years of Covid).

Have you ever scratched your heads trying to understand why Facebook could be so stingy on reporting your actual sales? Think you got 5 hard-earned sales today but Facebook only reports 2?

And how about a time when you don’t spend a thing on a day, or campaigns have been turned off, but you see sales reported to it? Was it a ghost doing that?

This article will investigate it in simple terms, but detailed enough to inform your next action.

The BFCM’ 22 is coming close, don’t have a shot in the dark on a tight Facebook ad budget.

So you have heard about Conversion API, for like the hundredth time. They say you need it, but it's never crystal clear as to why that is so.

Is Conversion API the ultimate fix for the IOS 14 world? Does it have the ability to improve your ad performance and optimize cost? Or does it just help with better reporting?

Read on the find answers to burning questions once and for all.

Email spam filters can be unpredictable. Sometimes they get it right, sometimes they don’t. A simple trick to prevent Quote notification emails from landing in your spam folder is to add your own email address/staff email address to your Contacts. But sometimes that’s not enough, especially when your inbox is constantly flooded with new email alerts.

This article will show you how to change Shipping settings in Shopify and use a Shopify app to limit locations to which deliveries are permitted.