It doesn’t take a genius to get the gist of what Facebook Pixel and Conversion API is.

But that’s just what’s on the surface. Like it or loathe it, it gets a bit technical here and there to confidently pick a Facebook Ads tracking solution and know that it’s worth it.

If you’re a one-man business owner, there is no time for that. This article keeps everything technical to the 5-year-old level while still offering clarity into what’s best for your business and why.

The IOS 14 and Apple's App Tracking Transparency have been around for more than 2 years.

But marketers are still grappling with it.

There is no doubt about how horrible data absence is for your business. But did you know there is even a worse mix?

Absence + delay + changes to attribution = recipe for disaster.

If these seem new to you, read on to find out the effects and what you can do about them. Because you can't afford to wait any longer.

How could my Facebook Ads Manager report be this bad? If you're scratching your heads about this every day, then read on!

Juggling Shopify Analytics and Google Analytics to tell which ads got the sale? Stay here, you're the perfect audience for this article.

Let’s dive right into the most burning questions in your head

Facebook Messenger is actively used by more than 1.5 billion people and there are 60 million messages sent between them and businesses every single day. With the staggering mentioned figures, though it’s free, Facebook Messenger could explode your sales if being utilized in a proper manner.
Besides being a communication channel, Facebook Messenger can be an effective tool to build your own sale funnel. That brilliant idea can happen because every business can build its own audience by collecting subscribers on Messenger once they purchase a product and opt-in with the Messenger chatbox. Moreover, user profiles can give merchants some lines to the portraits of potential customers. Let's take a look into this new term: Messenger funnel.

Shopify order notes - How does Synctrack work?