It’s never too early to prepare for the holiday season as an E-commerce business and this 2021 holiday surge especially is primed to be one of the busiest seasons ever. Shoppers are on the go, they are more discerning. They have longer wishlists and they have more places to shop. So it makes it even more competitive for online merchants. Getting customers to shop would not be a problem for retailers during the holiday time but how to nurture one-time buyers from this period, increase their lifetime values and get them to be advocates for stores should be focused on.
Here are a few tips to help you proactively manage your store’s post-purchase flow over the holiday season to build stronger bonds with your existing and new customers.
The Store pickup feature of Delivery date by Omega will combine the ease of shopping online with the promptness of purchasing from a local retailer. Research by PricewaterhouseCoopers and AT Kearney shows that 80 percent of customers research their purchases online, but 75 percent of consumers still prefer to buy products in a physical store. So what's the deal? Why is this trend growing?
Before 2021 ends, Facebook CEO Mark Zuckerberg has a presentation about his ambition to a new initiative - Metaverse. More than a social network and beyond the set of connected apps, Metaverse will be the next revolution of the internet. So what is the exact meaning of Metaverse?
Shipping notification emails seem to not always get enough attention it deserves from marketers but they are the only emails you can almost certainly ensure each of your clients will read. By adding a few fundamental components and a little creativity, these emails, however, may help develop client loyalty, better the post-purchase experience, and generate a unique voice for your store.
See how these 5 tips can help you take your shipping notification email to the next level and get the most open rates:
Tip 1: Include a descriptive subject line
"Your order has been shipped!" seems to be the most common subject email but it’s not the best. Intelligently adding dynamic fields to make everything more precise should be what you are looking for. Write something like:
Hey, [Customer Name]! Your order # [Order number #] from [Store Name] has shipped!
This provides the consumer with all of the information they require. It raises the chances that a consumer would read the email to track their package rather than dismissing it as spam. It also puts identifying information like the order number in the spotlight.
Tip 2: Highlight your store’s logo
Although including your store's logo and banner, as well as font colors, maybe an irrelevant detail, it significantly elevates your brand's image in customers’ minds. High-quality shipment notification with the store's highlighted logo can add the finishing touch to a positive customer experience, especially when the order is delivered as estimated.
Tip 3: Hyperlink to the “Track” button linked to your branded tracking page
Having a tracking number is sufficient, but copying and pasting it into a carrier's website can be tedious for your customers and lose your brand awareness. The majority of people view shipping confirmation emails on their phones so hyperlinking the tracking number to the “Track Order” button that redirects to your branded tracking page will provide convenience and benefit your brand image. Click here to create your own tracking page.
Tip 4: Order Item Detail
Make your customers more excited about their recent purchase by including an image of what they just purchased in the shipping confirmation email.
Usually, customers remember what they buy, but a snapshot of the item(s) makes it easier for them to retrieve information about their order. Plus, they can effortlessly pull up the email and show their friends what they purchased. That also highlights your brand further.
Make sure to include order ID, item(s)/variant(s) like (size,color,quantity,etc), Address and billing information.
Tip 5: Support resources
Having trouble accessing support when something goes wrong can be extremely frustrating for a customer. To avoid it, customer service should be conveniently located under the heading "We're Here to Help," so there's no question about where your customer should go if they wish to speak to someone. For example:
Please reach out to us if you’re worried about receiving your order in time. You can email us at This email address is being protected from spambots. You need JavaScript enabled to view it.
The main purpose of shipment confirmation emails is just to pique a customer's interest in their recent purchase while also offering them the resources they need to track their order. However, by using the appropriate blend of detailed information and the brand’s image, your shipment status email might even be a key touchpoint in your customer retention strategy.
To know the best Shopify apps collection, please go to this site
The product price and currency are required attributes for all products. Most of our customers said that they were impressed by the products that have clear information about unit price on the shopping tab. From Shopify’s statement, the unit prices are available only to stores located in Germany or France. Does that mean only stores from Germany and France can feed the unit price field to their Google Merchant account? Not actually. But, how? Let’s dive into this!
What is Unit price measurement?
The unit_pricing_measure attribute contains information about how units of a product variant are measured. Together with a base measure, it's used as an input to calculate unit prices (unit_price). If you use the unit pricing measure, then use the unit pricing base measure[unit_pricing_base_measure]attribute to include the denominator for your unit price. To make the unit prices more comparable for all ads and free listings on a page, your product might show a different base measure than what you provide here.
Let's say you are selling 20m Satin silk with $60 for the price and the base measure is 1m (or 2, or whatever), the unit pricing measure would be 20m and the unit price would be $3/1m, for instance
With this, your customers can see the unit price in detail without wondering about it and they may not hesitate to click the link. Here is how it displays on the Google shopping tab:
Format
It is a recommended attribute that Google Merchant uses to assess the measure and dimension of a given product without shipping packaging. It should be a positive number and the format has the be: Numerical value + Unit: 1m, 50ml, 16.9oz, etc
The unit measurement has to be expressed in one of the accepted units:
Unit price measurement is what Google looks at when trying to understand the unit pricing information of an item
Broadly speaking, it's optional & highly recommended for Hardware, Office Supplies, Food, Beverages, Flooring, Business Cards, Perfume, etc. because your customer might be interested in the price per unit for your product and it falls into one of the categories above, then we recommend that you submit the unit pricing measure [unit_pricing_measure] attribute.
Note that you may be required to provide this information based on local laws or regulations. It is mandatory in some countries (EU and Switzerland) where it is required by laws: UK, Germany, France, Italy, Spain, Switzerland, the Czech Republic, and the Netherlands
How to set up the unit price with Google Shopping Feed by Omega?
With Google Shopping Feed by Omega, you can easily add Unit prices for variants/products with several clicks no matter which country you are based in.
We offer a bulk assign option so that you can upload your CSV file following the format of a sample file we had. Please follow the following guidelines:
Step 1: Choose products that you want to bulk assign unit price then select the Assign unit pricing measure by CSV
Step 2: Download the sample file and fill it in with the required field then upload again after that Also, you can easily set the unit price for a single product by editing it Now set the unit pricing measure and base measure for each variant, I bet the result on your Google Merchant account will surprise you.
Finally, don't forget to sync the latest data to your Google Merchant account by clicking the feed now button Now just wait for your products to appear on the Google shopping tab with the unit price in detail.
Additional guidelines
Review each section closely to determine if the requirements apply to your country or product. If you don't follow the requirements that apply to you, Google will disapprove your product and let you know in Diagnostics in your Merchant Center account.
One important note for Merchants in the United Kingdom only: Do not forget to submit metric values when targeting the UK. The imperial units (for example, fl,oz, pt, qt, gal) are interpreted as US imperial units, which are different than the imperial units used in the UK
To know the best Shopify apps collection, please go to this site
