Hey there, marketers and business owners! Today, we're diving headfirst into the world of calculating Marketing ROI, aka. Return on Marketing Investment. Get ready with us to uncover the ins and outs of this essential metric. But don't worry, we're keeping it light and informative for you. So grab your coffee and let's embark on this ROI adventure together!

In the previous part, we gave a shout-out to the savvy retailers who really know how to handle the Black Friday rush. But what if you're feeling a bit more adventurous? What if you're curious about trying something totally new and surprising? Well, my friend, you're in luck because this blog is just what you need. Get ready to hear some fascinating stories about people who have taken a completely different approach to Black Friday. Let's dive in and learn! 

Alright, folks, it's that time of the year again - Black Friday is here! It's like the Olympics of shopping, and everyone's excited about it. But wait, how do we ensure this Black Friday is a super-duper hit? Let's take a shortcut to success by learning from the pros! There are some awesome Shopify stores out there that have made jaw-dropping sales records. We're talking mind-blowing numbers! How did they do it? What applications do they use to ace their journey?

18 billion dollars! It’s the amount of money eCommerce brands lose every year because of Abandoned carts!

That’s right - billions of dollars in potential revenue lost, just simply because customers abandon their carts before completing their purchase. How to turn loss to opportunity? Well, SMS Marketing can do that for you!

Let’s find out how to integrate SMS Marketing into your abandoned cart recovery campaigns in this blog. SIMPLE SETUP, INSTANT BENEFITS.

Your phone beeps, and you're excited to check your new message. But, no personalized, relevant SMS from your favorite brand. Instead, you're greeted by yet another generic, irrelevant, annoying SMS marketing message. Sound familiar? If so, you're not alone.