What is Messenger Chat Plugin
Facebook has built its own chat plugin that can integrate the user’s Messenger app experience directly into websites. By doing this, companies can talk directly with their website visitors in a more personalized and transparent way.
The future of Messenger Chat
It is important to look at this opportunity in the long run.
Messenger has already grown to a billion-user community so almost everybody is using it. Companies who are using it for everyday communication with their users are getting the biggest advantages:
- High double-digit CTRs that are almost impossible to gain via email
- Free reach
Companies who are starting to push their ads and digital activities to open more and more chat threads with their prospects are gaining an open gate to future possibilities of free reach.
Why should we add Facebook Messenger Plugin to the Website?
Chats are stored in Facebook Messenger. Easy reference for your employees as well as customers.
Other chat systems do not help in receiving a user’s information if the user abandons the chat midway. However, with the Facebook Messenger plugin, your potential customer will be in your Messenger and you can re-target them later with your Facebook broadcast or ads.
It's easier for customers and prospects to communicate with your business, as they no longer have to independently open Facebook to initiate a chat. Instead, they can do it directly from your website.
Conversations can be continued across various device platforms and websites. If a conversation starts via your business Facebook page, it can continue via your website or vice-versa. This is also useful for customers themselves. Most customers initiate dialog from their mobile devices, and being able to seamlessly continue a dialog when moving from social media to your website makes it easier for them to maintain communication with your business.
Using Facebook Messenger integrated with your website rather than other Chatbot systems, ensures that your business has persistent conversion threads, with all interactions inherently centralized, making sure that you don’t lose track of original requests or complaints from a customer or prospect.
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