While there are many messenger apps on social media, Facebook Messenger is still in the dominant position. Facebook Messenger remarketing is becoming more popular and is the best tool to drive sales for your Ecommerce stores. By creating the conversation with the customers right on their Facebook message, the online sellers can create a better result than the traditional method of email marketing.
Abandoned cart is the biggest headache for online sellers in the e-commerce industry, about 70% of buyers normally leave their shopping cart. The customers often do not stick with their commitment, they prefer to shop around and check through different stores before making a decision. However, online retailers can increase the abandoned cart revenue by sending abandoned cart reminders via Facebook messenger.
The number shows that more than 2 billion users are on Facebook, using Facebook messenger can reach about 80% open rate, and 35% click-through rates. As a good result, it can increase the revenue of your lost sales.
How does an abandoned cart reminder work?
After integrating Facebook to your add to cart function on your online store, every time buyers abandon their cart without finishing their purchase, you can send a message via Facebook Messenger to remind them of the products they’re interested in.
By creating your notification, you can send the customers a promotion code to push sales and link them to the checkout page to finish their order.
Benefits of sending abandoned cart reminders via Facebook messenger
Generate and boost sales
Maximizing the conversion of the shopping cart
Higher open rate, click-through rate, and response rate
Connect you with more potential buyers
Let your customers find their product again in the case they forgot or change their browsing device
Knowing your customer’s behaviors is key to success in your business. Facebook messenger is a perfect tool for abandoned cart recovery. Start sending your cart abandon message to gain more engagement from your customer and drive more sales!
We have talked about 5 techniques to attain more positive reviews. So what about negative reviews? How should you deal with them? In this post, we will discuss what to do when you receive negative reviews.
There are always two sides to a story, you will never come across any businesses that have never had any negative reviews. In fact, no one likes negative reviews, some are even afraid of them, however, negative reviews are not that hard to deal with and can even have a positive effect on your business.
If you’ve been focusing on making your customer experience a priority, then your customers don’t just have a relationship with your product; they have a connection with you. Below are 5 simple yet effective techniques to achieve good reviews.
1. Ask the right customers
Customers rarely spend their free time thinking of ways to help your brand, no matter how much they love you or be willing to work with you. If you want their help, you need to ask for it. Positive feedback is mainly what you seek and in order to attain it, you need to ask the right customers, who are the ones getting the most value out of your product. After all, the best reviews don’t just praise the product, but clearly indicate who the product is right for. There are some ways to figure out customers who are getting the most value out of your product:
Promoters: you can identify who are the promoters based on using Net Promoter Score Surveys.
Referrers: if your business is being referred to others by your customers, then it means they are happy with you.
Mostly Engaged: who are the customers that are logging in and purchase from you the most?
2. Ask at the right time
Have you ever gotten emails asking for reviews that come days or weeks after you’ve last had any interaction with them? By doing so, you are forcing the customers to do the hard work of recalling the details of their interactions, long after it happened. The best time to ask for a review is when the value that you’ve delivered is at the top of their minds. For instance, when customers have positive communication with your brand, when they hit a usage milestone (value of their purchases or time they spend), or when you send your receipt and reinforce the value of doing business with you.
3. Ask the right way
Never send an email only asking for “good” or “positive” reviews, instead, you have to ask for an honest review. Chances are you might receive a negative review but think of it as an opportunity to improve your business. More importantly, you’ll build credibility and trust with all of your customers that you ask from, and you might see the average sentiment of your reviews raise up.
4. Don’t be afraid to ask again if being ignored
The functionality of most email marketing software nowadays is very helpful. Not only you can track how many customers open your emails, but also many apps help you send emails based on whether or not a customer opens a specific email. A trick to use in this situation is to firstly, take the same email you sent and change the subject to something new. Secondly, email it out a week later just to your non-opens. Look at the results below from OkDork by Noah Kagan*, showed that 11% more total opens than if he did nothing and 1minute of work = 7031 more people read his email.
Simply change your subject from, for example, “Would you spare a moment” to “Quick question” or so, can capture 30% of more additional reviews.
5. Always respond to all kinds of reviews
Not only should you respond to negative feedback, but also to positive/neutral feedback. You’d thank your friends if they promoted you online, wouldn’t you? Even a “like”, “tweet”, “thank you” can make a difference, it shows that you really put in the time and effort to reinforce your relationship with customers. Additionally, your future customers will feel reassured and have more confidence/trust in your business.
Focusing on customer experience isn’t just a good idea. It’s absolutely critical, especially if you want to build the foundation you need to ensure that you get your customers saying great things about you online.
