In the fast-paced world of eCommerce, the checkout process stands as a pivotal factor as the sales volume you’ll process in your store depends on the effectiveness of your checkout. It's where potential buyers either seal the deal or abandon their carts. Thus, checkout optimization has long been the holy grail of eCommerce businesses. 

Here we go again, diving into the eternal battle between Email Marketing and SMS Marketing! The age-old question of which one is better, which one to choose, seems to haunt us endlessly. But why confine ourselves to such a dilemma when we have the power to implement both methods? 

Have you ever wondered how a modest 10% discount can affect your profit? As a store owner, you know the importance of using discounts for Black Friday. But here's the thing... Do you actually know how to pull it off successfully? 

In this blog, we will describe circumstantially the psychology behind discounts and how to apply these discounts most effectively based on the fact. Interested? Let's get started!

Hey there, marketers and business owners! Today, we're diving headfirst into the world of calculating Marketing ROI, aka. Return on Marketing Investment. Get ready with us to uncover the ins and outs of this essential metric. But don't worry, we're keeping it light and informative for you. So grab your coffee and let's embark on this ROI adventure together!

In the previous part, we gave a shout-out to the savvy retailers who really know how to handle the Black Friday rush. But what if you're feeling a bit more adventurous? What if you're curious about trying something totally new and surprising? Well, my friend, you're in luck because this blog is just what you need. Get ready to hear some fascinating stories about people who have taken a completely different approach to Black Friday. Let's dive in and learn!