It's critical to keep informed and on top of the latest eCommerce trends, whether you own a little business or a major multinational. To guarantee that your online store remains successful and relevant until 2023 and beyond, start putting these tactics into practice today.

Text messaging has become a powerful tool for businesses looking to connect with their customers quickly and effectively. With an open rate of 98%, SMS provides a unique opportunity for businesses to reach their audience directly, and see a significant return on investment (ROI).

Let's look closer at the secret of the incredibly high return on investment of SMS texting.

If you operate an ecommerce store, chances are your online operations are powered by Shopify. After all, some 4.4 million websites around the world use Shopify and generated some $79.5 billion in revenue in 2022 alone. It’s the first choice for many people, from homemakers operating a business from home to renowned celebrities such as David Beckham.

Shopify offers a wide range of customization so you can put your mark on your online store. What’s more, the Shopify app store offers more than 7000 applications, such as Facebook Messenger chat apps, to help you achieve that customization. This allows specialist and niche businesses to build a global brand that serves their customers well and offers the highest quality products as well as great customer service. 

While Shopify makes it easy for you to set up and operate an online store, including customizable, easy-to-use themes, there is still a lot of work you have to do yourself. One crucial area in maintaining a successful ecommerce business is communication – in particular, letting your existing customers and subscribers know about special offers, new products, or other information via newsletters. 

Here, we look at six ecommerce newsletter ideas that will make your emails stand out and lead to higher conversion rates and revenue. 

Online merchants should make the most of eCommerce personalization to better the shoppers’ journey on your store. If you treat them like a VIP, you’ll be surprised by the outcomes.