“Even the most niche can find their tribe on Tiktok”. Tiktok is where people seek the new, the fun, the unexpected. At least 46% of the audience said so. Characterized by their open-minded nature, the community is already showing lots of love for small biz. #SmallBusinessLove hashtag alone has 160 M views. The broader #Smallbusiness got a whopping 34B views. Then you have a magic algorithm that promises to find an audience pool for your content. All sounds like a sweet deal. Do you even need Tik Tok ads after all?