With word of mouth marketing, the focus switches from collecting likes and followers to actively establishing a connection with customers. This is in order to achieve brand awareness for your business. Here are some proven WOMM techniques that can help your business grow.

When you hear the term “marketing,” you might think of catchy slogans, social media posts, television commercials, and bright ads. Yet, one form of marketing that often gets overlooked is what we call “word of mouth” marketing. Despite it falling by the wayside, it’s a type of marketing that you’re all too familiar with because it is just more than a conversation. Read on to know how beneficial eWOM marketing is. 

On 31st July 2020, Paypal has released the newest updates of their policy to the User Agreement. Getting to know these, online merchants may take action to change their business operations and manage the customer service issues. 

That Facebook Messenger has 1,3 billion active users each month as well as the tendency of more than 80% open rate allows massive opportunities to market for online sellers in the E-commerce industry such as Shopify. Standing between the edge of using chatbots and the fear of a machine cannot reach the human’s touch, a seller can be in doubt to use chatbots. However, chatbots can be an effective tool for your online business as soon as you understand the burden of repetitive questions from customers.

According to a study conducted by Davis and Alanah, there are four main characteristics that mostly contribute to online WOM. The following subsections will discuss volume, valence, visual cues as well as reviewer type in greater detail.